Reflecting On a Call To a Greensboro Firm
Okay- this is part marketing and part management- but it’s amazing how much the person ‘on the front line’ knows about your business. I called a local company today to tell them how much I loved their website- something I do when I find the time to tout any marketing effort that stands out. As with most of these calls, the recipient was thrilled to hear a compliment and told me so much about this firm’s clients and the firm’s needs in just a few moments. The rest of their marketing efforts don’t reflect the warmth and simplicity I found so inviting in their site. I found out why- the responsibility for this is placed on the shoulders of a member of the staff already overwhelmed. I WILL be calling them.
But my point is, those without specialized titles ending in O are seldom asked what they think about their company’s marketing. Receptionists and assistants are often the first folks a company’s potential customer/client speaks with. They pick up on a lot of positive and negative messages they may be afraid to share unless they feel invited to do so.
I’ll get off the soapbox now, but I listen to my receptionist every day. It’s easy because we’re small- most of the time she’s me!