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GRATIS: Free Advertising Advice to One and All. [And It’s Really Good Too!]

Monthly Archives: February 2011

Working With Clients

Answering a question from A New Law Firm, High Point, NC

If you are a new or expanding business, congratulations!  You have the guts to do what you hopefully love in what many are calling The New US Economy.  It’s no secret that “uncertainty” has been the private and corporate watchword since 2009. Companies- especially new enterprises, need to place themselves in a position to brand and grow- while at the same time protect their finances against a potential downturn.
Westokes believes in helping your business at every point.  Just today we discussed the possibilities of starting small with a new logo and moving consistently toward a new website and future marketing for a budding new law practice in High Point, NC.
Why go out on a limb to work out a payment plan for a client?  If the client shows that they value our work and pay upfront for any hard costs such as stock photography, business card production and shipping, media purchases and the like- we are willing to work with them on design cost.  We feel every business deserves great design if they understand Westokes’ value to their company. Paying an Engagement Fee, which is half of the low end of the project estimate, is a good faith policy we instituted long ago. It allows the client to know we are working diligently for them, and it let’s Westokes know the client is serious about completing the project. The balance is due upon the completion of the project. For over 16 years we’ve found it to be a win-win for everyone!

If you are a new or expanding business, congratulations!  You have the guts to do what you hopefully love in what many are calling The New US Economy.  It’s no secret that “uncertainty” has been the private and corporate watchword since 2009. Companies- especially new enterprises, need to place themselves in a position to brand and grow- while at the same time protect their finances against a potential downturn.

Westokes believes in helping your business at every point.  Just today we discussed the possibilities of starting small with a new logo and moving consistently toward a new website and future marketing for a budding new law practice in High Point, NC.

Why go out on a limb to work out a payment plan for a client?  If the client shows that they value our work and pay upfront for any hard costs such as stock photography, business card production and shipping, media purchases and the like- we are willing to work with them on design cost.  We feel every business deserves great design if they understand Westokes’ value to their company. Paying an Engagement Fee, which is half of the low end of the project estimate, is a good faith policy we instituted long ago. It allows the client to know we are working diligently for them, and it let’s Westokes know the client is serious about completing the project. The balance is due upon the completion of the project. For over 16 years we’ve found it to be a win-win for everyone!

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Clever vs. Smart Advertising

Sketchers Returns To “The Big Game”

Just a reminder that while we agency types love to be clever- clever ads don’t have to cost the client an arm and a leg.  So many uber-expensive ads go unremembered for their brand, touted only for their cool idea.  The ‘Big Game” coming up is the perfect example.
This reminder is from ADAGE- Sketchers had a new product launch last year that caused sales to soar 30%!  The message and the spokesperson were the key- smart ideas, not fiddle-playing beavers or herding cats…  Those are fun to watch [and my personal reason for watching the game at all] but recall on the actual brand advertised is usually low.
http://adage.com/superbowl/article?article_id=148482

Just a reminder that while we agency types love to be clever- clever ads don’t have to cost the client an arm and a leg.  So many uber-expensive ads go unremembered for their brand, touted only for their cool idea.  The ‘Big Game” coming up is the perfect example.

This reminder is from ADAGE- Sketchers had a new product launch last year that caused sales to soar 30%!  The message and the spokesperson were the key- smart ideas, not fiddle-playing beavers or herding cats…  Those are fun to watch [and my personal reason for watching the game at all] but recall on the actual brand advertised is usually low.

http://adage.com/superbowl/article?article_id=148482

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