Sketchers Returns To “The Big Game”
Just a reminder that while we agency types love to be clever- clever ads don’t have to cost the client an arm and a leg. So many uber-expensive ads go unremembered for their brand, touted only for their cool idea. The ‘Big Game” coming up is the perfect example.
This reminder is from ADAGE- Sketchers had a new product launch last year that caused sales to soar 30%! The message and the spokesperson were the key- smart ideas, not fiddle-playing beavers or herding cats… Those are fun to watch [and my personal reason for watching the game at all] but recall on the actual brand advertised is usually low.