Skip to Content ›

GRATIS: Free Advertising Advice to One and All. [And It’s Really Good Too!]

Clever vs. Smart Advertising

Sketchers Returns To “The Big Game”

Just a reminder that while we agency types love to be clever- clever ads don’t have to cost the client an arm and a leg.  So many uber-expensive ads go unremembered for their brand, touted only for their cool idea.  The ‘Big Game” coming up is the perfect example.
This reminder is from ADAGE- Sketchers had a new product launch last year that caused sales to soar 30%!  The message and the spokesperson were the key- smart ideas, not fiddle-playing beavers or herding cats…  Those are fun to watch [and my personal reason for watching the game at all] but recall on the actual brand advertised is usually low.
http://adage.com/superbowl/article?article_id=148482

Just a reminder that while we agency types love to be clever- clever ads don’t have to cost the client an arm and a leg.  So many uber-expensive ads go unremembered for their brand, touted only for their cool idea.  The ‘Big Game” coming up is the perfect example.

This reminder is from ADAGE- Sketchers had a new product launch last year that caused sales to soar 30%!  The message and the spokesperson were the key- smart ideas, not fiddle-playing beavers or herding cats…  Those are fun to watch [and my personal reason for watching the game at all] but recall on the actual brand advertised is usually low.

http://adage.com/superbowl/article?article_id=148482

This entry was posted in Westokes and tagged , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>