Skip to Content ›

GRATIS: Free Advertising Advice to One and All. [And It’s Really Good Too!]

Category Archives: Advertising

How To Calculate Your Ad Budget

Answering a question from countless businesses old & new

Most business owners know that a percentage of their past and projected sales should be secured for advertising.  In ‘The New Economy” I tell my clients to look at their profits from the last two quarters of 2010 to determine their first two quarters of 2011. I advise clients to budget as much as they feel comfortable budgeting. Meaning, “do not shrink back to the point you know full well you aren’t advertising enough- but do not rack up mammoth debt just to up your media spending.”
Few businesses remember to calculate the correct amount to spend on their Creative.  I’ve learned from client’s who have used bland language and graphics in the past, that you can offer the wrong message a MILLION times a month – even to the right people- and they still won’t do business with you.  So often a client will tell me that TV, or radio, or print, or internet simply will not work for them.  However, when they admit that they have given this medium 6 weeks to deliver, and they show me an ad that has no call-to-action and no real reason to truly remember anything about their product or service or location…  We together realize the medium has not been tested in a way that honestly proves anything.
With the right target audience, message, creative delivery, medium, reach and frequency- advertising works, period.  So in this upcoming year, find out what makes you different from your competition [Westokes would be happy to help] and do as much advertising as you can afford to do.  To figure out your actual budget numbers, here is a helpful tool from one of my favorite enterprises, The Wizards of Ad:
http://adbudgetcalculator.com
May your 2011 be full of peace & love & health, fun & creativity… caring & sharing with all those around you…

Most business owners know that a percentage of their past and projected sales should be secured for advertising.  In ‘The New Economy” I tell my clients to look at their profits from the last two quarters of 2010 to determine their first two quarters of 2011. I advise clients to budget as much as they feel comfortable budgeting. Meaning, “do not shrink back to the point you know full well you aren’t advertising enough- but do not rack up mammoth debt just to up your media spending.”

Few businesses remember to calculate the correct amount to spend on their Creative.  I’ve learned from client’s who have used bland language and graphics in the past, that you can offer the wrong message a MILLION times a month – even to the right people- and they still won’t do business with you.  So often a client will tell me that TV, or radio, or print, or internet simply will not work for them.  However, when they admit that they have given this medium 6 weeks to deliver, and they show me an ad that has no call-to-action and no real reason to truly remember anything about their product or service or location…  We together realize the medium has not been tested in a way that honestly proves anything.

With the right target audience, message, creative delivery, medium, reach and frequency- advertising works, period.  So in this upcoming year, find out what makes you different from your competition [Westokes would be happy to help] and do as much advertising as you can afford to do.  To figure out your actual budget numbers, here is a helpful tool from one of my favorite enterprises, The Wizards of Ad:

http://adbudgetcalculator.com

May your 2011 be full of peace & love & health, fun & creativity… caring & sharing with all those around you…

Also posted in Budget | Leave a comment

Ummm… Does Anyone Else See A Problem Here?

OpenXDualBladeUniversalPackageOp-1Mike saw this while Christmas shopping and mentioned it to me during a discussion about BNET’s 10 Worst Brand Blunders of 2009. User friendly? Maybe it’s just late in the day but I couldn’t stop laughing. Clearly they didn’t call us before making this packaging choice.

Also posted in Call us first | Leave a comment

Do People Really Know How Awesome Your Company Is? (Or a Lesson From Charlotte’s Web)

Answering a question from SM, Winston-Salem, NC

OKAY, I’m a sap.  I found myself watching Charlotte’s Web on HBO and could NOT change the channel.  That Dakota Fanning is too cute and a great little actress [Trapped 2002 –age 8/amazing]. They managed to give Charlotte a fascinatingly sweet spider face and with the voice of Julia Roberts- the little arachnid was quite lovely, actually. And Wilber -never has a piggy been more adorable. But I digress.

At one point in the movie Wilber tells Charlotte that she has worked a miracle, to which Charlotte A. Cavatica replies, “No, my webs were no miracle, Wilbur. I was only describing what I saw. The miracle is you.”

It reminded me of the “big reveal” days when a client sees their new logo options/ads/web site ideas for the first time.  For me, there is nothing like seeing a client’s face light up with pride at seeing the their company shine like it should have all along.  They gush about how we created a miraculous look or fantabulous makeover. Truth is, like Charlotte — we just see their potential and bring it out.

Also posted in Gratis | Tagged , , | Leave a comment

My Brother-In-Law Can Build My Web Site — Why Should I Go Pro?

Answering a question from FC, Greensboro, NC

Hmmm… We get this one a LOT.  And the answer is simple.  If your brother-in-law can build a unique site for your company that you will be truly proud of, one that is easy to navigate and employs all the best SEO great copywriting has to offer— you certainly should hire him to do it. Using a template or similar form of just getting something up there usually ends up costing you as much or more in the long run.  Why not hire a pro now?  Westokes believes in building sites that show you off the way you really want to look. We are constantly amazed at the folks who spend tons on cashola their actual store but scrimp on the place most people check out first these days.  If you can’t get their interest online it isn’t going to drive sales and they aren’t likely to DRIVE to shop with you either.

You need a site that will grow with your company. Most simple, [let’s be honest here, cheap] alternatives end up frustrating the owner of the site because they can’t get updates when and in the way they really want and need them. As with most things in life, you get what you pay for.  We’ve had tons of clients tell us they sent money to an online web builder who gladly cashed the check and then, ummm… Disappeared off the face of the internet planet and ummmm… “We’re sorry, the number you have dialed is not in service …” You get the sad picture. Go pro from the start for a solid, smarter, more savvy solution.

Also posted in Gratis | Tagged , , , | Leave a comment