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GRATIS: Free Advertising Advice to One and All. [And It’s Really Good Too!]

Category Archives: Gratis

Do People Really Know How Awesome Your Company Is? (Or a Lesson From Charlotte’s Web)

Answering a question from SM, Winston-Salem, NC

OKAY, I’m a sap.  I found myself watching Charlotte’s Web on HBO and could NOT change the channel.  That Dakota Fanning is too cute and a great little actress [Trapped 2002 –age 8/amazing]. They managed to give Charlotte a fascinatingly sweet spider face and with the voice of Julia Roberts- the little arachnid was quite lovely, actually. And Wilber -never has a piggy been more adorable. But I digress.

At one point in the movie Wilber tells Charlotte that she has worked a miracle, to which Charlotte A. Cavatica replies, “No, my webs were no miracle, Wilbur. I was only describing what I saw. The miracle is you.”

It reminded me of the “big reveal” days when a client sees their new logo options/ads/web site ideas for the first time.  For me, there is nothing like seeing a client’s face light up with pride at seeing the their company shine like it should have all along.  They gush about how we created a miraculous look or fantabulous makeover. Truth is, like Charlotte — we just see their potential and bring it out.

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My Brother-In-Law Can Build My Web Site — Why Should I Go Pro?

Answering a question from FC, Greensboro, NC

Hmmm… We get this one a LOT.  And the answer is simple.  If your brother-in-law can build a unique site for your company that you will be truly proud of, one that is easy to navigate and employs all the best SEO great copywriting has to offer— you certainly should hire him to do it. Using a template or similar form of just getting something up there usually ends up costing you as much or more in the long run.  Why not hire a pro now?  Westokes believes in building sites that show you off the way you really want to look. We are constantly amazed at the folks who spend tons on cashola their actual store but scrimp on the place most people check out first these days.  If you can’t get their interest online it isn’t going to drive sales and they aren’t likely to DRIVE to shop with you either.

You need a site that will grow with your company. Most simple, [let’s be honest here, cheap] alternatives end up frustrating the owner of the site because they can’t get updates when and in the way they really want and need them. As with most things in life, you get what you pay for.  We’ve had tons of clients tell us they sent money to an online web builder who gladly cashed the check and then, ummm… Disappeared off the face of the internet planet and ummmm… “We’re sorry, the number you have dialed is not in service …” You get the sad picture. Go pro from the start for a solid, smarter, more savvy solution.

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