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GRATIS: Free Advertising Advice to One and All. [And It’s Really Good Too!]

Tag Archives: client

Working With Clients

Answering a question from A New Law Firm, High Point, NC

If you are a new or expanding business, congratulations!  You have the guts to do what you hopefully love in what many are calling The New US Economy.  It’s no secret that “uncertainty” has been the private and corporate watchword since 2009. Companies- especially new enterprises, need to place themselves in a position to brand and grow- while at the same time protect their finances against a potential downturn.
Westokes believes in helping your business at every point.  Just today we discussed the possibilities of starting small with a new logo and moving consistently toward a new website and future marketing for a budding new law practice in High Point, NC.
Why go out on a limb to work out a payment plan for a client?  If the client shows that they value our work and pay upfront for any hard costs such as stock photography, business card production and shipping, media purchases and the like- we are willing to work with them on design cost.  We feel every business deserves great design if they understand Westokes’ value to their company. Paying an Engagement Fee, which is half of the low end of the project estimate, is a good faith policy we instituted long ago. It allows the client to know we are working diligently for them, and it let’s Westokes know the client is serious about completing the project. The balance is due upon the completion of the project. For over 16 years we’ve found it to be a win-win for everyone!

If you are a new or expanding business, congratulations!  You have the guts to do what you hopefully love in what many are calling The New US Economy.  It’s no secret that “uncertainty” has been the private and corporate watchword since 2009. Companies- especially new enterprises, need to place themselves in a position to brand and grow- while at the same time protect their finances against a potential downturn.

Westokes believes in helping your business at every point.  Just today we discussed the possibilities of starting small with a new logo and moving consistently toward a new website and future marketing for a budding new law practice in High Point, NC.

Why go out on a limb to work out a payment plan for a client?  If the client shows that they value our work and pay upfront for any hard costs such as stock photography, business card production and shipping, media purchases and the like- we are willing to work with them on design cost.  We feel every business deserves great design if they understand Westokes’ value to their company. Paying an Engagement Fee, which is half of the low end of the project estimate, is a good faith policy we instituted long ago. It allows the client to know we are working diligently for them, and it let’s Westokes know the client is serious about completing the project. The balance is due upon the completion of the project. For over 16 years we’ve found it to be a win-win for everyone!

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Do People Really Know How Awesome Your Company Is? (Or a Lesson From Charlotte’s Web)

Answering a question from SM, Winston-Salem, NC

OKAY, I’m a sap.  I found myself watching Charlotte’s Web on HBO and could NOT change the channel.  That Dakota Fanning is too cute and a great little actress [Trapped 2002 –age 8/amazing]. They managed to give Charlotte a fascinatingly sweet spider face and with the voice of Julia Roberts- the little arachnid was quite lovely, actually. And Wilber -never has a piggy been more adorable. But I digress.

At one point in the movie Wilber tells Charlotte that she has worked a miracle, to which Charlotte A. Cavatica replies, “No, my webs were no miracle, Wilbur. I was only describing what I saw. The miracle is you.”

It reminded me of the “big reveal” days when a client sees their new logo options/ads/web site ideas for the first time.  For me, there is nothing like seeing a client’s face light up with pride at seeing the their company shine like it should have all along.  They gush about how we created a miraculous look or fantabulous makeover. Truth is, like Charlotte — we just see their potential and bring it out.

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