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Tag Archives: herding cats

Clever vs. Smart Advertising

Sketchers Returns To “The Big Game”

Just a reminder that while we agency types love to be clever- clever ads don’t have to cost the client an arm and a leg.  So many uber-expensive ads go unremembered for their brand, touted only for their cool idea.  The ‘Big Game” coming up is the perfect example.
This reminder is from ADAGE- Sketchers had a new product launch last year that caused sales to soar 30%!  The message and the spokesperson were the key- smart ideas, not fiddle-playing beavers or herding cats…  Those are fun to watch [and my personal reason for watching the game at all] but recall on the actual brand advertised is usually low.
http://adage.com/superbowl/article?article_id=148482

Just a reminder that while we agency types love to be clever- clever ads don’t have to cost the client an arm and a leg.  So many uber-expensive ads go unremembered for their brand, touted only for their cool idea.  The ‘Big Game” coming up is the perfect example.

This reminder is from ADAGE- Sketchers had a new product launch last year that caused sales to soar 30%!  The message and the spokesperson were the key- smart ideas, not fiddle-playing beavers or herding cats…  Those are fun to watch [and my personal reason for watching the game at all] but recall on the actual brand advertised is usually low.

http://adage.com/superbowl/article?article_id=148482

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