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Do People Really Know How Awesome Your Company Is? (Or a Lesson From Charlotte’s Web)

Answering a question from SM, Winston-Salem, NC

OKAY, I’m a sap.  I found myself watching Charlotte’s Web on HBO and could NOT change the channel.  That Dakota Fanning is too cute and a great little actress [Trapped 2002 –age 8/amazing]. They managed to give Charlotte a fascinatingly sweet spider face and with the voice of Julia Roberts- the little arachnid was quite lovely, actually. And Wilber -never has a piggy been more adorable. But I digress.

At one point in the movie Wilber tells Charlotte that she has worked a miracle, to which Charlotte A. Cavatica replies, “No, my webs were no miracle, Wilbur. I was only describing what I saw. The miracle is you.”

It reminded me of the “big reveal” days when a client sees their new logo options/ads/web site ideas for the first time.  For me, there is nothing like seeing a client’s face light up with pride at seeing the their company shine like it should have all along.  They gush about how we created a miraculous look or fantabulous makeover. Truth is, like Charlotte — we just see their potential and bring it out.

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