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Tag Archives: moving

Image. Moving. Forward. Why Are You Painting?

A question from our NCFE neighbors, Greensboro, NC

Well, we’re moving offices.  I hate moving almost more than dieting. There is no easy way but just to trudge through all the stuffs you probably should have thrown away long ago and keep only what you need.  When we moved into our current office we had to hit-the-ground-running.  Our biggest client had expanded and needed us to do the same.  T-shirts, beach balls, uber-huge signage had to have a place and being very single at the time, I was able to stay at the office till 1am, 3am, whatever it took.  I added employees and desks, etc. and never really took time to “brand” our space. We’re in a spectacular old Cone Mills factory building with mammoth ceilings and lovely ancient warehouse windows. We had cool tropical plants and fun, creative items about the place- but as our image changed professionally- our actual office stayed the same because I didn’t make time to change that image as well.

I heard/saw a cool idea on HGTV this weekend and it has me thinking. It said to pare down your clutter/accumulated accessories when moving- put all the things you know you HAVE to have in the new space and then “shop” the remaining items.  And Westokes has the have the perfect opportunity to do this because we’re only moving down the hall to a more savvy spot! I can ask myself if I would honestly choose this or that  for the new space if I were buying it for the first time. Anything that doesn’t fit the new updated image, color scheme, etc. will be sold [anybody know someone interested in 70’s style passenger plane dividers?  I hate cubicles so this is what I’ve loved & employed for 6 years but they don’t fit the brand any more.] Things not sold can be given away.

Finally, the inquiry to which all this is geared: I’ve often been asked- why should I change my logo/web site/tv ads?  Why fix it if it ain’t broke?  And my answer is a actually another question- “is it working for you as hard as it could?” If it were an employee- how would you rate it?  If it doesn’t merit a raise then perhaps it’s time for a change. How much of your current brick & mortar office, your click & mortar web site, your advertising period- fits with who you really are right now- moving forward? Does it target your real audience of today & tomorrow? If not, we’re happy to help.

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